Building a Wellness Brand from Scratch with Stakt Co-founders Millie Blumka and Taylor Borenstein

Feb 12, 2025

In this episode, I sit down with Stakt co-founders Millie Blumka and Taylor Borenstein to talk about how they grew their wellness brand, from recognizing a gap in the at-home fitness market to going on Shark Tank and pitching their foldable yoga mat. They explain what a “hero product” is, how they developed the Stakt weights, and how they navigate being friends and business partners. They also share what they would’ve done differently in the beginning of starting their business, what they know now about being business owners, how they prioritize their wellness every day, and much more.

Key Takeaway / Points:

How Taylor and Millie recognized a gap in the market and founded Stakt
On Taylor and Millie’s experience on Shark Tank
How they developed the Stakt weights
Why partnerships have been crucial for their brand
How they navigate being friends and business partners
What they would’ve done differently in the beginning of their business and what they know now about being business owners
The invention ideas we have for our fantasy side-hustles
How they prioritize wellness in their daily routines
How we feel about Onyx Storm

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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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