Balancing Brand Identity and Rapid Growth with Chelsea Parke
In this episode, I sit down with Chelsea Parke, founder of the rapidly growing fashion brand PARKE, to discuss her journey from college athlete to fashion entrepreneur. We dive into the origins of PARKE, its explosive growth, and how Chelsea navigates being the face of a brand while maintaining authenticity. Chelsea shares insights on building a community-focused business, the challenges of rapid success, and how she prioritizes her mental health amidst it all.
Key Takeaway / Points:
The origin story of Parke and its evolution from recycled vintage denim to a full fashion line
How Chelsea uses social media to connect with customers and showcase behind-the-scenes of the brand
The importance of community feedback in product development
Navigating the pressures of being the face of a rapidly growing brand
How Chelsea balances different roles within the company
The impact of limited drops and restocks on customer retention
Chelsea's approach to mental health and self-care as a founder
Insights on the future of fashion and Parke's place in it
Chelsea's favorite fashion trends and her signature style
The role of pop-ups in building customer relationships
How Parke has grown without traditional advertising
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
Follow Chelsea on Instagram: @chelseaparke
Follow Chelsea on TikTok: @chelseaparkee
Follow PARKE on Instagram: @parkeofficial
Shop PARKE brand: www.parkeofficial.com
Follow me:
Instagram: @cameronoaksrogers and @conversationswithcam
Substack: Fill Your Cup
Website: cameronoaksrogers.com
TikTok: @cameronoaksrogers and @conversations_with_cam
Youtube: Cameron Rogers
Produced by Dear Media.
Really enjoyed this conversation! Thank you both!