Action While Waiting and Building Strength in the Pauses with The Soto Method founder, Hilary Hoffman
In this episode, I sit down with Hilary Hoffman, founder of The Soto Method, to discuss how she developed her business, the importance of intention, and how she paved her own path as an entrepreneur.
In this episode, I sit down with Hilary Hoffman, founder of The Soto Method, to discuss the journey she took to develop her business, why intention is behind everything she does, and how she paved her own path as an entrepreneur. Hilary talks about the relentlessness of self-promotion and not knowing when your message is going to resonate with people, how she designed The Soto Method structure, and where the method transcends into a deeper meaning. She also shares how her former career in finance instilled strengths that serve her to this day, and how building intentional awareness and encouraging her coworkers to exercise inspired her to pursue The Soto Method. We discuss the value of creating a product in your own time and gathering constructive criticism, the inevitable sacrifices that come with building something, and why validation isn’t what we should be searching for. Finally, Hilary shares her current experience being pregnant with twins, her intention behind giving her children what they need versus what she needs, and why “action while waiting” has been instrumental in her journey in both business and pregnancy.
Key Takeaway / Points:
The goal, the design, and the intentions behind The Soto Method
Setting and managing expectations in an exercise classes
Hilary’s former finance career and what it gave her as an entrepreneur
Building intentional awareness and supporting her coworkers to work out
How Hilary found her Venn diagram in the corporate world and exercise
How Hilary developed Soto before introducing it to the world
On building something for yourself and making sacrifices
Why validation isn’t what we should be searching for
Twin pregnancy and what Hilary is most excited for
On giving your children what they need, not what you need
On the concept of action while waiting