A Deep Dive Into the Back End of My Business
EP 274: In this solo episode, I dive into all the back-end details of my business, from how I first developed a business plan in content creation to how various elements of my business work today. I share what the early days of Freckled Foodie looked like, what inspired me to quit my corporate job and pursue health and food content creation full-time, and how I took the plunge and built out my business model. I discuss how and why I started the podcast, how I grew my social channels and began monetizing my content, and why getting a management team was the turning point in my career. I also share how what I make now compares with the salary I would be making today in corporate, how my sponsored content works, and how my income is broken down in different buckets. Finally, I talk about the members of my team and what they do, the future of the “Quiet Your Mind, Busy Your Hands” platform, and I answer questions about mentorship, hiring out, and more.
Key Takeaway / Points:
On the chaos and joy of December
On the misconceptions of content creation and taking pride in owning a business
My background and how I got into content creation
How my car accident shifted my priorities
How I built out my Freckled Foodie model
On telling my family and bosses I was pursuing Freckled Foodie full-time
How I started the podcast
On growing my social channels and monetizing the podcast
On getting a management team and why it was a turning point
On comparing what I make now with the salary I would have made had I stayed in my corporate job
On how my To Be Magnetic code filters everything I do in work
How I work with sponsored content
Breaking down the different buckets of my income
On the future of the “Quiet Your Mind, Busy Your Hands” platform
The members of my team and what they do
Answering questions about hiring out, mentorship, advice for starting out, what a typical day looks like, the most challenging aspects of this job
Sign up for the To Be Magnetic course here
Find Chloe’s work at @atdarlington
Find Hannah’s work at @Hannah.sheridan.design
Love your story and always Wednesday’s with you!!!💙